Remember going to the bank on a fairly regular basis – actually traveling there to make a deposit, get cash, check an account balance or apply for a loan?
It’s not unusual for us to operate under the assumption that different people perform different tasks… well… differently. The personas we craft to represent our users help us remember our audience...
The axiom that “customers come first” is one that few CEOs would challenge. In an environment where consumers have an endless supply of options at their fingertips—literally—failing to deliver value can be a death sentence for any company.
Regrettably, we’ve all heard the saying, “Don’t bring me problems, bring me solutions.” The thinking here is that looking for solutions is better than bellyaching about every problem under the sun. We all need to be problem solvers, right?
We live in a world with a seemingly endless amount of options. Conventional wisdom would suggest that having lots of choices is good, right? As it turns out, when change is necessary and the choices for where to begin are endless and equally attractive, taking that first step in the right direction is a daunting challenge.
We’re getting ready to host another day of panels and fun with the Lean Digital Speedway at SXSW Interactive and we wanted to give you a sneak peek of our upcoming panels. Read more about The Real Thing: Machine Learning and Coca-Cola discussion.