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CI&T Featured in Forbes for Coca-Cola's Happiness Flag Campaign

by: The CI&T Team

Coca-Cola's Happiness Flag Campaign
Posted on Jun 12, 2014

We are proud to have helped Coca-Cola unite the world on the pitch before today's opening match.

We are just hours away from the opening match of the 2014 FIFA World Cup Brazil ™ and excited to share this article from + Forbes detailing CI & T's role in building the behind software  Coca-Cola 's Happiness Flag - the 3,015-square-meter Nylon flag comprised of over 200,000 photos collected via Facebook, Twitter and Instagram from 207 countries. CI&T used + Google Cloud Platform to power this giant global digital marketing campaign.

In the article,  Bruno Guicardi , co-founder and President North America of CI & T said global reach was the biggest challenge. "The mission was to create a crowdsourced symbol blending creativity and technology to unite the world," he said.

"It needs to be innovative and engaging at a global level, but at the same time simple and flexible enough for marketing teams around the world to be able to roll out the campaign in their local markets." Read the full article here.