by: The CI&T Team
CI&T Wins Mobile Excellence Award for
Sprite Snapchat Campaign
CI&T won in the Best Social Community for Mobile category for our work on the Sprite RFRSH Na Lata campaign at the 9th Annual Mobile Excellence Awards. The Mobile Excellence Award (MEAs) recognizes innovation and leadership in mobile entertainment, lifestyle and technology.
The RFRSH Na Lata campaign has turned every can of Sprite into a digital touchpoint for customers to discover fresh content and make new connections. The idea was to encourage customers to submit their Snapcodes for a chance to have their Snapchat account featured on millions of Sprite cans.
CI&T is very proud of this achievement, as the award represents the very best in mobile innovation, technology breakthroughs, and entertainment platforms.
You can read more about the award here and the case here.